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Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue! 

Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.



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Email is a crucial channel in any marketing mix, and never has this been truer than for today’s entrepreneur. Curious what to say? How to say it? How often to hit “send”? Each bite-sized lesson delivers core concepts, guiding questions, and tactical how-to resources.

Whether you’re kicking off a new campaign or looking to revamp your strategy, the lessons you’ll learn will be universal to all small business email marketing.

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Whether you’re kicking off a new campaign or looking to revamp your strategy, the lessons you’ll learn will be universal to all small business email marketing.

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